A MALMESBURY based condiments maker are asking locals for their help to save the struggling British bee population by donating unwanted medlar fruit.

Tracklements has pledged to turn all unwanted medlar fruits into delicious batches of its Aromatic Medlar Jelly with a percentage of the proceeds dedicated to funding bee-friendly medlar trees.

As part of the brand's Plant a Tree, Save a Bee project, 50p from the sale of every jar of Tracklements Aromatic Medlar Jelly, which will be available from November, will go towards the purchase of the bee-friendly trees.

Guy Tulberg, managing director of Tracklements, said: "It’s a worrying time for British bees – in the last 80 years our populations have reduced significantly and this is due to a shortage of flowers to feed from and places to nest in the countryside.

"Medlar trees are a firm favourite with bees, so we’re pleased to be doing our bit to help support the bee population. What’s more, Tracklements is dedicated to using only the best, natural ingredients and it’s wonderful to be able to use the produce of nature’s larder which may otherwise go to waste towards such a brilliant cause."

The unusual looking medlar fruit makes a jeally which is both fruity and sweet and will make the perfect accompaniment for roast meats, ham and pork pies.

Laura Shakespeare, Fundraising Officer from the Bumblebee Conservation Trust, adds: “We are delighted that Tracklements is taking on such an exciting and worthwhile project. Collaboration is so important in the world of bee conservation, and we wish them and the bees every success."

Anyone who would like to donate medlars can drop them off at Tracklements at White Walls, Easten Grey from October 18 to November 28.