West Indies banana farmer Philemon Allen will put the case for Fairtrade produce during Devizes Fairtrade Fortnight, which starts on March 5. She will address a town hall fashion show on March 9, after which Fairtrade fashions will be modelled.

Organiser Antonia Tolhurst said: “We want the residents of Devizes to get loud and proud about Fairtrade by asking everyone to show off their label.”