JUST when reborn MG thought everything was going well, the maker has had its wrists slapped by the Advertising Standards Authority.

MG Rover has now suspended the newspaper adverts which use the slogans 'Full Fat, High Caffeine and Maximum Strength' and 'Life's too short not to'. The reason is a single complaint from one person, who felt that the advert placed an undue emphasis on speed and 'encouraged irresponsible driving'.

MG marketing boss John Sanders is unrepentant, saying: "We make no apology for the fact that the new MG range is faithful to the MG tradition of producing genuine sports cars."

He points out: "The advertising campaign does not talk about speed.

"It is designed to appeal to

people who like the freedom to make their own choices, and not be dictated to."