TV chef Brian Turner treated shoppers at Tesco in Ocotal Way, Swindon, to a culinary masterclass.
The cookery maestro set up his kitchen outside the store as part of a nationwide tour of Tesco supermarkets to promote their products as well as his own new book, Yorkshire Lad.
He was at the store from 11am to 4pm cooking up smoked salmon on toasted ciabatta bread, king prawn stir fry, chicken burger with feta cheese and what he called "the best beefburger in the world".
Store spokesman Karen Fellis said: "The food was absolutely gorgeous, especially the beefburgers.
"People usually put eggs in beefburgers to bind them up but he used cream and it really worked."
Brian Turner started his showbiz career as the resident chef on ITV's This Morning with Richard and Judy.
He now makes regular appearances on Ready, Steady Cook and Food and Drink.
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