The Wiltshire Festival is one of the major highlights in Swindon's entertainment calendar.
So there is no question that the loss of such a prestigious event would represent a major blow to the town.
The concert is a high profile event bringing some of the music industry's top names to the county.
And it is not just pop and classical fans who will be left disappointed.
We can only hope that there is someone waiting in the wings to resurrect it.
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