COMPANIES are gearing up for rush on interest for England-themed merchandise with Euro 2004 due to start later this month.
Among the firms all geared up to cash in on football-fever is Office World, which has a store at Mannington, Swindon.
As the marketing folks at Office World point out: "Being tied to the desk this summer doesn't mean missing out on the sporting action.
"A winning atmosphere in the home or office can start with filing those papers, bills and correspondence in England-themed lever arch, ring binder or box files. Displaying the colours on branded stationery and flags for the home or the car guarantees a boost to morale when the pressure's on, whatever the sport."
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