A woman who launched a website three years ago is to be the sole UK supplier for a new product.

Christine Harbour launched Tara's Choice in 2001 with a range that included herbal products and a range of books covering female health issues such as breast self-examination and healthy eating.

Following improvements to the website www.taraschoice.co.uk turnover increased and continued to grow and this month Mrs Harbour will introduce a new product which she says is a minor revelation for women.

Bustfree breast cups, invented by an Australian woman looking for a comfortable alternative to the regular bra, will be available on a dedicated website: www.bustfreeonline.co.uk

Mrs Harbour said: "I set up Tara's Choice after doing a course with Business Link in Trowbridge.

"During spring of this year several new business opportunities came to light and so the decision was made to look for a small business unit. After consulting with Business Link again regarding development of our new ideas, we approached Brian Fitchett Commercial in Trowbridge to see if suitable premises could be found in our area.

Tara's Choice hopes to employ local people in Westbury in line with growth and expansion.

Mrs Harbour said: "We launched BustFree on October 10 via TV advertising which will work in conjunction with a call centre in Bristol called Office Response which customers can also call to place an order. We will expand TV coverage to other regions across the UK later."

Mrs Harbour, from Trowbridge, is also planning another new initiative, which will target new mums. They aim to offer the mother of every baby born in England and Germany over the coming year a voucher offering a 10 per cent discount for use on the Tara's Choice website, a new department has been added to Tara's Choice to accommodate this which includes a range of high quality breast feeding equipment and accessories for mother and baby.

Mrs Harbour said: "We are offering this to German mothers as we already sell to customers within the EC generally, and we have found our German customers are very pro breast-feeding similar to our UK customers".