The Wiltshire Wildlife Trust is launching a campaign to stop litter spoiling your enjoyment of the countryside.

Take a photo of a grot spot using your mobile or a regular camera - and send it in to the Trust. The Trust will then attempt to highlight the litter problem to the landowner and see if there is a way to resolve the issue.

"We can contact the district or parish council on the landownerís behalf to see if they will provide a skip or litter squads, or organise a volunteer litter pick, for example," says John Sutton, the Trust's Senior Waste Minimisation Officer.

"We are suggesting that when you are out on your country walk, horse or cycle ride, or indeed boating on the canal, send us a photo of litter from your mobile, tell us where it is preferably with a grid reference and we will contact the authority to see if we can get it sorted out. The worst examples will be published on our website," says John.

If somebody drops a piece of litter in a town or along a road, someone, generally the district councils, will pick it up.

"The bigger problem is in the wider countryside on private land, where it is the landowners responsibility to clear it up. Landowners find themselves having to dispose of other people's waste, through no fault of their own. But they, like us, are busy people, and so it often gets left and starts to pile up."

When you have such a beautiful landscape, as we do here in Wiltshire, it's such a shame to see it being spoilt. And it's not just a visual thing - litter damages our wildlife. Birds and animals can die tangled in plastic ring holders or wires, or suffocate in plastic bags and containers. And toxins can leak from discarded waste and end up in our watercourses, where it can harm wildlife.

The CPRE campaign aims to highlight the awful impact of litter and fly-tipping, giving people the campaigning tools to demand action, and lobbying the Government for more leadership to tackle the problem.

Proposals put forward so far include a new bottle deposit law which would pay people to return their bottles, and fining motorists if they or their passengers are caught on camera throwing litter from vehicles.

According to the CPRE, an estimated 25 million tonnes of litter is dropped each year and the problem is five times worse than in the 1960s.

To send your litter photos, click here.