Wiltshire Air Ambulance is calling on schools, workplaces and community groups across the county to take part in Air Ambulance Week by dressing up as their heroes to raise money.
Wiltshire Air Ambulance is attempting to raise £6,850 every day for seven days during Air Ambulance Week from September 22 to 28.
That’s the amount will cost to keep the air ambulance flying each day when its partnership with Wiltshire Police ends later this year.
The charity does not receive government or National Lottery funding and is planning a week of hero-themed activities to raise funds.
Schools taking part in a Who Is Your Hero Day by dressing up as superheroes will also be entered into a prize draw to win a flying visit from the new helicopter next year.
Rebecca de la Bedoyere, the charity’s fundraising manager, said: “We’ve chosen the hero theme because the people we airlift often say our crew are heroes.
"The unsung heroes are our amazing survivors, fantastic volunteers, and people of Wiltshire who fundraise."
Further details at www.wiltshireairambulance.co.uk