I have known the Ivy House Hotel in Marlborough for the past 20 years. In 1990 I was sent down here to do a feasibility study for a hotel by the golf course.

At the time the owners of Ivy House, the Scotts, were considering opening a second hotel. I found Marlborough delightful and this encouraged us, 10 years later, to buy a property in Axford which we still thoroughly enjoy. Marlborough is as attractive now as it was 20 years ago.

Ivy House, however, is now a shadow of its former self. It was a well-run family-owned hotel with decent rooms, good food and an outstanding wine list.

I firmly believe that, under the right ownership and marketing, Ivy House could again flourish. With under 30 rooms the hotel should be able to achieve far higher occupancy levels than it does. On this basis, changing the use of Ivy House into a residential boarding House for Marlborough College would be a misguided decision.

It is a shame that Marlborough Council has never understood the benefits of tourism to the town.

Marlborough has a long and interesting history with good amenities, interesting shopping, proximity to other towns and cities. It is a good place from which to be based for a holiday in the region. However, you have to promote Marlborough as such. It is no good having Marlborough as a well-guarded secret. This does not bring in tourism revenue. Closing local tourist offices does not help.

Marlborough, and Ivy House, have a good opportunity to benefit from tourism. I would be delighted to help any new owners market the facilities of Ivy House and to advise in getting the product right for the 21st century. Yes, refurbishment may be necessary.

As in any good hotel, the right short-term investment will bring long-term gains.

Ashley De Saffrin, Partner, The Hospitality Network.