FINDING car insurance can be a laborious chore but now it's easy with a new insurance service by confused.com

The website has launched an innovative free new service which boasts of the fastest and most comprehensive way to find the UK's cheapest car insurance on-line.

Quotes can take as little as seven minutes, often with savings of up to £150 on insurance.

The service is expected to rapidly become one of the most popular sites for Britain's motorists.

Currently the website searches around 92 percent of on-line insurers a figure which is over 30 percent more than any other broker, in order to get UK motorists the best deal.

Motorists simply fill out one on-line form, which covers all insurers risk ratings, and the web search does the rest. Within minutes, customers receive an e-mail with the most competitive car insurance quotes available in the UK.

www.confused.com