SOME people will go to any lengths to boost their business, but two Wiltshire publicans have gone beyond the call of duty.

Maxime Smith, landlady of the Cross Keys at Rowde , near Devizes, has got in the spirit of Wadworths new 6X appeal campaign by posing topless.

And over at the Star Inn at Hullavington Brian Trevett is also drawing in the crowds.

Mrs Smith, 28, was persuaded to pose topless in front of a strategically placed advertising sign to help Devizes-based brewers Wadworth, which own the pub, to push its latest, rather risqu, campaign for its best bitter, 6X.

The campaign, which exhorts drinkers to visit Wadworth pubs to get some 6X therapy, has, for the first time in its history, used sex to sell its products.

Mr Smith said: "We put our heads together and come up with this idea. Everyone thought it was a bit of a laugh, but he pub was closed when the picture was taken."

Mrs Smith said: "I decided to bring a little more fun to the new 6X therapy advertisement."

Any customers hoping for a little personal therapy from Mrs Smith may be in for a disappointment, though. She said: "The only 6X therapy available at the Cross Keys comes in pint glasses."

He may be more used to pulling pints than triggers, but landlord Brian Trevett, is causing quite a stir among his regulars at Hullavington with his new Terminator-style motorbike.

Arnie-fan, Brian, 42, landlord of the Star Inn at Hullavington, has just spent £1,000 turning his Yamaha Cruiser into a bike that Schwarzenegger would be proud of.

And he's getting as much use out of it as possible, before it is whisked off on an eight-month tour of Britain.

"I've always been a fan of Arnie," said Mr Trevett. "A designer I know in Bristol agreed to decorate it with all the art work from the new Terminator 3 movie and it looks fantastic. Now, Highway Hawk, bike dealers in Bristol, have volunteered to spend another £8,000 on decorating it with even more chrome."

An ex off-road biking fanatic, who has competed in the British Championships, Mr Trevett now enjoys a slightly slower life as a pub owner, but admits he has been making the most of his mean machine, before it goes on tour.

"I take it shopping and to the bank most days and it certainly attracts a lot of admirers," he said. "Most of the time, I come back and there is a crowd of people around it.

"My regulars also think its fantastic and I've been leaving it outside the pub to draw people in."