A mother and daughter duo have opened an “exciting” new business in a Wilshire town centre.
Cherry Pilates, run by instructor Deya Jacques and her mum Emily, took over the old Barnardo’s charity shop on Wine Street, opposite The Brittox, earlier this year.
The space, which had sat empty for years, has since been transformed into a contemporary Pilates studio and opened to the public this summer.
Within just weeks, the pair say they have already been busy and have had a positive response from the community.
Emily said: “It’s gone really well, we’ve had lots of positive feedback from people who have come to try the classes and others who have become members.
“I think it is something that Devizes was missing.”
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Deya, who has been a Pilates instructor for several years, also believes that the new studio will bring something different to the town that can appeal to the whole community.
She added: “There wasn’t really a contemporary style Pilates studio in Devizes at all, I find that a lot of workout spaces can be a bit serious.
“I just wanted to create somewhere that was a bit different and Devizes is the perfect place because it has that small town feel and everyone is friendly and lovely.
“It will be a space that doesn’t feel so serious, where people can have a laugh and do community-based fitness.
“Rather than showing up and not speaking to anyone, people can connect with each other while also doing something good for their body.”
Deya began Pilates after working as a dancer on a cruise ship and is now fulfilling her dream of opening her own studio alongside her mum.
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The pair told this paper that they are excited for the future of the business after their early success.
Deya added: “It’s really exciting, it has been crazy how many people we’ve had in and we’re starting our first social events.
“Pilates improves your core strength, posture and flexibility and can support healthy ageing and prevent injuries.
“It does so much for you and can help with your mental wellbeing as well.”
Cherry Pilates is currently running an introductory offer of four reformer, mat, or barre classes for £50.
During the summer, the business will also be offering a student discount.
Session timings and booking information can be found in fully on the Cherry Pilates website.
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