Pride flag could fly outside Wiltshire Council HQ for five years

The authority wants to fly the Progress Pride flag outside County Hall in Trowbridge between June 1 and 30 – Pride month – every year for the next five years.

The council has permitted itself to fly an identical 2.6 metre (8.5ft) wide flag outside its offices at Monkton Park, Chippenham.

The council has had to apply for advertising consent because the flags are not ones that are automatically permitted under current legislation.

Examples of permitted flags include the Union Flag, the St George’s Cross, and the Wiltshire flag.

The Pride flag is also permitted, but not the Progress Pride flag, which adds a chevron of colours to the traditional rainbow stripe design to include people of colour, trans and intersex communities, and those affected by HIV/AIDS.

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— Gazette & Herald (@wiltsgazette) April 13, 2026

In October, Liberal Democrats at Wiltshire Council put forward a motion that would have affirmed Wiltshire Council’s support for LGBTQIA+ residents.

However, the motion was amended by Conservatives – backed by Reform UK – to remove all references to LGBTQIA+ individuals, adopting a broader statement of supporting “all people equally.”