Clothing swapping event to be held at Wiltshire cafe

Swap Society will host the event on Sunday, June 7, in partnership with Make it Pink at The Pink Cafe to promote sustainable fashion and community connections.

Meagan Powell, co-founder of Swap Society and marketing manager at Bowood Hotel Spa & Golf Resort, said: "Bringing Swap Society to Calne is incredibly special for me as it is my hometown.

"This project has always been something I am deeply passionate about, and I am so excited to share it with both new and returning swappers in the local community."

The event marks Swap Society’s seventh clothing swap overall and the third of 2026, as the circular fashion movement continues to grow across Wiltshire.

Swap Society was launched in 2025 by Ms Powell and Gracie May White, retail manager at Dorothy House, as a passion project outside of their full-time roles.

The format is simple: guests bring up to 20 good-quality preloved clothing items, receive a token for each piece, and swap them for ‘new-to-you’ items during their timed session.

Entry is by ticket only, priced at £5 per person, and must be booked in advance through Eventbrite.

Five entry slots are available at 9am, 10am, 11am, 12pm, and 1pm, with each session limited to 15 people and lasting 45 minutes.

Guests are asked to arrive 15 minutes before their slot to drop off clothing and collect tokens.

Solance, owner of The Pink Cafe, said: "The enthusiasm and energy that Swap Society bring is exactly what Calne needs and it reflects everything we are building here at The Pink Cafe.

"We are so excited to be hosting this event and welcoming new faces into our space.

"There will be delicious coffees, milkshakes, ice cream and an array of tempting sweet treats available, so come hungry and ready for a sugar rush."

The Pink Cafe was chosen as a venue for its commitment to sustainability, including compostable cups, support for independent businesses, and second-hand décor.

Guests are encouraged to wear pink in keeping with the theme, with those who do receiving an extra token.

A loyalty card scheme is also launching, with a completed card earning a free ticket to the Festive Swap Party later in the year.

Ms White said: "Our mission is to keep clothing circular and make preloved fashion feel exciting and accessible across Wiltshire.

"We partner with venues that share our values around sustainability and community."