A growing Wiltshire firm based in a £3 million facility off an M4 junction has undergone a rebrand.
Furniturebox, founded a decade ago by Monty George and Dan Beckles after the pair left grammar school in Salisbury, is based at one of the large warehouses at Indurent Park, off junction 17 of the M4 at Chippenham.
The interiors firm, which delivers 9,000 products from its Wiltshire headquarters each month, is celebrating 10 years in business and has announced a rebrand.
This has included a new logo and redesigning the website around its new slogan, “feels like home.”
The company has previously been named one of the fastest growing firms in the UK, and the rebrand is designed to fuel further success.
“We have a team that has expanded in both size and capability, a best-in-class distribution centre, an ever-growing product range, and an increasingly compelling proposition to our customers.
“While all of these elements have moved forward, our brand has lagged behind.
“This rebrand stays true to where it all began, but also gives us a platform to reach the sky."
Furniturebox currently employs 80 people across three sites and returned to profit in 2024 after a significant increase in sales.
Mr Beckles added: "When we first started Furniturebox, our focus was simple, get great products to our customers at great prices.
“We weren’t thinking about logos, colour palettes, or brand identities, we just wanted to deliver value and make people happy.
“Over the years, we’ve grown into something much bigger. We’ve learned a lot, earned the trust of thousands of customers, and built a team that truly cares.
“Along the way, we realised our old look didn’t really show who we are now or where we’re going.”
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Mr Beckles hopes the rebrand will represent a new chapter for the businesses.
He added: “This new brand feels right. It’s modern, but warm. Confident, but approachable.
“It reflects the care we put into every order, the relationships we’ve built, and the ambition we have for the future.
“We’re proud of the company we’ve built, and this new look feels like the perfect next chapter. We love it, and we hope you do too."
Furniturebox was one of the first occupants at Indurent Park, where several industrial units have been completed and more are on the way.
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