Select Fashion closes Chippenham branch amidst cuts

Select Fashion in Chippenham <i>(Image: Newsquest)</i>
Select Fashion in Chippenham (Image: Newsquest)
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A popular fashion chain has permanently closed its store in a Wiltshire shopping centre.

Select Fashion has shut the doors of its Chippenham branch, in Emery Gate shopping centre, after it was announced the branch would close several shops across the UK.

The store opened in October 2023 and was well received by shoppers at the time but did not last past January 2025.

READ MORE: Disappointment as High Street fashion chain to close branch

The closure comes after the departure of Tesco from the centre last year, and building owner Acorn says it shows that Emery Gate needs to change.

Select Fashion in ChippenhamSelect Fashion in Chippenham (Image: Newsquest) A planning application has been submitted to overhaul the current retail offering alongside the creation of 225 homes at the site.

In the meantime, Acorn is looking for other businesses to fill the empty unit.

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Acorn’s project manager Caroline Wall said: “Select Fashion has decided to close several stores nationally, and we are disappointed that their unit at Emery Gate is one of them.

“The latest closure reiterates the need for our transformational Chippenham Riverside proposals to rejuvenate the town centre’s commercial and leisure offering.

“Acorn is committed to finding new tenants and welcomes interest, both national and independent, to fill the unit.

“The available unit can be offered on flexible lease terms to businesses, who can contact commercial@acornpg.org if they are interested.”

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