Signage which has been installed at a popular pub near Swindon is already being ignored, say motorists, as a safety warning is issued.
Sally Pussey's Inn in Royal Wootton Bassett sits just off the A3102 Swindon Road, a busy commuter road which sees hundreds of cars pass by each day.
Brown signs put up outside of the pub have previously warned drivers that it's not advisable to turn right into the pub due to safety concerns when crossing the lane of oncoming traffic.
But more than one year on from when the advisory signs were first introduced, they have been replaced with new signs making it illegal to turn right.
A spokesperson for Sally Pussey's Inn said: "We all knew it was coming.
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"Brown information signs have been up for over 12 months now recommending that you don't turn right, but not much changed, so it is now illegal to turn right into Sally's."
The new 'no right turn' signs were installed in mid-December and concern has already been raised over drivers ignoring the signs during the Christmas period.
Royal Wootton Bassett resident Bradley Tennant said: "Already had one ignore it today, nearly caused a pile-up."
Andy Fielden said: "Just saw someone do it. In absolutely grim driving conditions too. So dangerous."
Trevor Meakin added: "I finished work at five and drove past there about 5:05 pm. Saw the sign and also saw someone still turning right."
"That whole stretch of road needs the speed limit lowering to at least 40mph," said one resident.
"Vehicles travelling far too fast and leaving insufficient gaps is a major cause of many of the accidents.
"More needs to be done as signs are ignored."
Sally Pussey's Inn has now confirmed that a 'no right turn' sign coming out of the car park is also "on the cards" for the new year.
"We strongly encourage all customers, staff, and suppliers to not run the risk. It takes just 60 seconds to go around the roundabout," said a spokesperson for the pub.
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