A clothing store is set to reopen in a new, bigger premises in Chippenham town centre.

Family owned store OUTFIT78 has been a staple of the Emery Gate Shopping Centre for six years, but is now relocating to a bigger unit.

Luckily for the store’s regulars, its new home is just a stone’s throw away in unit 13 of Borough Parade.

The business’ owner, Aaron Gale, is excited about the opportunity to expand the store’s offerings, including a designated suit room which could grow into a wedding and prom space, in their new location.

He said: “I am absolutely buzzing to finally get the right deal and start bringing in new brands and exploring new areas of growth.

“Trade has been going well considering the current climate and we have been looking to move into a bigger unit for a while.

“The opportunity came up and it will allow us to expand what we do well. It will also allow us to move into a couple of new areas.

“We want bring in quality footwear and suiting because those are two areas that aren’t represented in the high street at all and we want to tap into that market.”

The Wiltshire Gazette and Herald: The old OUTFIT78 store.The old OUTFIT78 store. (Image: Newsquest)

What OUTFIT78 currently does well is stocking a broad range of men’s clothing, including big name brands such as Barbour.

Mr Gale believes that the variety of brands and styles on offer in store and online has contributed to their success.

He added: “A big reason why we’ve done so well and managed to get through the pandemic is the fact we cater to a wide age range and have lots of different styles and prices.

“We try and cater for as many people as possible and there are two sides to the store. We have a younger side for teenagers and young men and then we have another side with more heritage brands.”

Mr Gale hopes that the “momentum” from the move will entice several new brands into the store by the autumn.

Reflecting on the journey he has been on, since fulfilling his dream of owning his own store in 2017, he was grateful for the support of the community.

“The store has been a long-standing part of the community and it’s been well supported by lots of locals, and some people outside of Chippenham as well, I think a lot of people appreciate what we have to offer.”

The current store closed on Sunday, February 26, and the new shop is due to open on March 4.