Countryfile presenter Adam Henson launched the Malmesbury late night Christmas Shopping event on Friday night.

The presenter, who lives and farms in the Cotswolds, relatively close to the town, is no stranger to Malmesbury.

Adam was delighted to be asked to launch the town’s festive event.

He said: "I was thrilled to be asked to attend this year. I know the town as I have relatives here and it’s such a welcoming town. It’s got a high street full of independent shops and even has a butchers and a bakers.”

The popular presenter walked through the packed High Street along with the mayor, Councillor Paul Smith, and Santa to the Market Cross to officially open the traditional Christmas Late Night Shopping event.

Fun loving Adam even donned a Santa hat to chat, mix and joke with stall and shop owners, signing autographs for shoppers on his walkabout.

The High Street was busy and buzzing with crowds of shoppers enjoying the festive atmosphere.

Deputy Mayor Kim Power said: "It’s great to be able to hold an event like this again as last year’s late night shopping was cancelled due to the pandemic. The late-night shopping attracted hundreds of visitors to the town centre with over 70 stalls and the local shops opening late for the festive event.

The mayor, Councillor Paul Smith, said: “This year’s event was possibly the biggest and best event we have ever held and our Countryfile celebrity Adam really took to the event.”

Adam along with the mayor, he toured the town looking at the stalls and displays and taking note of the best-dressed window entries.

The winner of the best-dressed window was awarded to Jeweller, Paul Newton.

Adam will be making a return trip to the area next weekend along with the whole Countryfile team at Countryfile Christmas in the Park at the Charlton Estate.

Adam said: "I am really excited to be part of next weekend’s brand new jam packed event with festive experiences at the Charlton Park Estate. It’s the first of its kind and we are expecting a large following.”

Along with Countryfile presenters, taking to the stage will be festive food demos with Christmas craft and baking workshops planned.

Winter Woodland walks are scheduled. More than 200 retailers are expected and entertainment includes choirs and a vintage fun fair.

Countryfile Christmas in the Park opens Friday, December 10 and runs till Sunday. For tickets go to