A fundraising page has been set up in the memory of the little girl who died after a collision with a lorry in Collingbourne Ducis last week.

It was set up by family friend Chris Page yesterday and had already exceeded its £5,000 target with 163 people donating so far.

"Eloise was a beautiful, kind and fun loving little girl who was well known and loved in the village community, school and by everyone that knew her," she said.

"As a close family friend I have set up this page to allow the many people who have asked how they can help.

"Eloise would have wanted to help other people in need so all donations will go towards a charity yet to be nominated but probably a horse related charity as she loved riding so much.

"Our love goes out to everyone that has felt the loss of Eloise at this awful time.

"Eloise was loved unconditionally. We will all miss her so much."

Tributes have been paid to a “kind and gentle” seven-year-old after the collision on Tuesday last week.

The girl was taken to Salisbury District Hospital but died a short time later.

The crash had taken place on the A338 Church Street in Collingbourne Ducis, 10 miles south of Marlborough, just before 6.30pm on Tuesday (July 13).

She had been a pupil at Collingbourne Primary School.

“She was a beautiful, kind and gentle little girl” said the school’s head teacher Dan Crossman.

The village’s Community Speed Watch (CSW) team has also met with Philip Wilkinson, standing as the Conservative candidate in the upcoming PCC elections, this week.

He was told the group had purchased their own auto speed watch camera.

On Facebook, Mr Wilkinson wrote: “We clearly need a more joined-up approach between Wiltshire Police and Wiltshire council that looks not only at signage and cameras but most importantly leads from the camera to more effective prosecutions.

“And the CSW teams need feed back to know that their efforts are having a positive effect by reducing speeding and knowing that the chance of another tragedy as occurred yesterday will not be repeated.

“As a parent of two children my heart bleeds for the family who lost their daughter.”

The HGV driver remained on the scene following the crash, and Wiltshire Police reiterated today that no arrests had been made.

The road was closed for more than eight hours.

Police have asked anyone who witnessed the collision, or anyone who may have dash cam footage which could assist their enquiries, to call Wiltshire Police’s Collision Investigation Unit on 101, quoting log 225 of Tuesday (July 13).