A Devizes-based couple have launched a start-up with a difference.

Alex and Chloe have worked for years on ‘DayDisc’, a piece of jewellery that allows people to mark their successes in an entirely new way.

Founded in 2020 by the couple, who are soon-to-be-married, DayDisc is deeply influenced by Alex’s background in archaeology and anthropology.

He came up with the idea in 2018, based on an antique clockmaking tool, and has been testing and refining it ever since.

Chloe then brought the support and the drive to get serious about commercialising the product, and made plans for launch later this month on the website Kickstarter, to help raise funds to make their product a commercial success.

DayDisc tracks the wearer’s activity throughout the day, and the pendant style accessory uses a small ‘orb’ and magnets to break up the day.

Alex, who went to Dauntsey's School near Devizes, said he and Chloe were both "thrilled and excited" to launch the project.

The Wiltshire Gazette and Herald:

The couple describe it as “an elegant pendant and an ingenious self-development tool for enhancing lifestyle and well-being.

It makes creating and maintaining new habits easy, by letting wearers take control of their lives and helping them track the time they invest in themselves.

"It does all this with a striking, sun-inspired, conversation-sparking form.”

Alex added: "There is a sense of validation and autonomy after having this idea reach this stage."

The necklace has no screen, no battery, no microchip, no app, no sync and requires no updates.

The product draws on ideas from the appropriate technology movement, advocated by Buckminster Fuller and Gandhi, among others, to combat society's increasing digital fatigue.

The Wiltshire Gazette and Herald:

It has twelve grooves, marked from first to last, firmly hold the magnetic “tracking orbs” with a precision fit and a satisfying click.

The aim to complete 12 repetitions of a particular activity each day, tracking completed activities by moving the orb sequentially from groove to groove.

A campaign will launch on Kickstarter on April 28 and, until that point, people can follow Alex and Chloe's journey at www.instagram.com/daydisc and www.daydisc.com