Wiltshire has been named Best UK destination during a virtual ceremony.

Destination management organisation, VisitWiltshire, accepted the award at the annual Group Leisure &Awards which took place online this year.

Wiltshire was named the winner in its category beating five other destinations including, Birmingham, Bristol, Devon, Isle of Wight and London.

Head of Travel Trade at VisitWiltshire Florence Wallace said: " “We’re thrilled that Wiltshire was recognised at the 2020 Group Leisure & Travel Awards and would like to thank all the group organisers and tour operators who voted for our beautiful county as the Best UK Destination.

"In a particularly challenging year, this is a very welcome and we’re honoured to accept the award on behalf of all Wiltshire’s tourism and hospitality businesses.”

Group Leisure & Travel is Britain’s leading monthly magazine targeting those who organise group trips and holidays.

The online awards ceremony was presented by magician and1 TV presenter Ben Hanlin, best known for his award-winning ITV2 series, Tricked.

Ben Hanlin, said: “We’ve had 116 finalists and 20 winners, congratulations to everyone. It was an absolute pleasure to host the awards and it’s great that the GLT team has been able to make it happen.”