MARLBOROUGH has appointed a tourism officer for the first time.

And it will be Belinda Richardson's job to bring the tourists to town.

She is in a newly formed role aimed at capturing some of the Great West Way visitors who are being drawn to the A4 corridor.

"We are interested in the independent traveller, and American, Dutch and German tourists who tend to plan ahead," said Belinda. "We are hoping to hook on to some of the marketing activity of the Great West Way and have them come and visit us here."

The Great West Way is billed as a touring route between London and Bristol, where the discerning traveller is invited to follow 500 miles of idyllic countryside and quaint villages.

"We think Marlborough has a lot to offer, and we want to encourage coach parties, and for people to stay overnight and enjoy the fabulous restaurants and interesting shops," she said.

Coaches will be directed to coach park spots at the rear of the Waitrose carpark once the council has agreed use.