THE owners of the Players Club in Westbury are hoping the Star Factor talent show will help to bring in new audiences.

Sally Boyle, of the Starry Eyes Performance Foundation, is working with the club to attract a family-friendly audience for local events.

Club director, Ben Parrett said: “We are hoping this will also bring new people from the area along to Players Club to see what we are all about. We have lots of things coming up including a Santa’s Grotto.”

Mr Parrett, 42, is one of the three co-owners of the Players Club. The others are Tony Dunn, of Westbury, and Barry White, of Bristol.

They are all directors of Comus Leisure Ltd of Westbury, which also runs the Venom nightclub next to the Players Club.

They are working hard to attract a new audience for the Quartermaster Road premises on the West Wilts Trading Estate.

Mr Parrett is focusing on creating a family-friendly environment at the club and has plans to bring in regular events and introduce new ideas to bring back users.

They include supporting the Westbury community and local good causes, including fundraising for the Royal United Hospital in Bath’s Forever Friends Appeal.

 Mr Parrett said: “We want to put the Players Club back on the map.

“Players has suffered, as have many other establishments, but mainly through being tucked out of the way.

"The premises are located on the West Wilts Trading Estate, making it easy to forget and not easy to get to.

“There are quite a lot of new houses being built around the area. We want people to know we are here.

“I’m calling for more public transport to be made available to the club making it easier for people to enjoy a night out.

“It’s a fantastic venue and also has the old Club Ice nightclub venue, now called Venom, which can be hired out for club nights adjoining Players Club.

“There are great party rooms for hire and it’s also a perfect venue for corporation events and conferences.

"We have bar food and are able to cater for large parties as well as providing Sunday carvery roasts and Christmas dinners."

The club has also snooker and pool rooms and large TV screens to host sporting events, and VIP rooms for private functions.