PEWSEY Vale firm Pet Rebellion are celebrating after coming out top dog on a new BBC show, The Customer is Always Right.

Their car seat carpet, designed to keep muddy paws and dog hair off car upholstery, was chosen as the top product by a panel on consumers on the new BBC show, which aired on Monday,

"There were three products reviewed, and we were delighted to win," said sales director Tommy Weedon. "It was great news, we have such faith in our business and our products and it's nice to see that shared."

Together with fellow founder Ray Foard and Ben Jones, the pet product design business is run from a base on the Manningford estate.

Now they are hoping the TV exposure will see more orders flood in to be despatched worldwide.