SWINDON’S House of Fraser outlet store inevitably looks set for closure with notices confiming this placed in store.

The department store will close its doors in the town for the last time on Monday November 26.

Following failed negotiations with the buildings landlord and Sports Direct tycoon Mike Ashley who is the new owner of the company.

Ashley told the Press Association he had been unable to save outlets in Edinburgh, Hull and Swindon after failing to agree terms.

It was earmarked for closure alongside thirty other stores in the UK as part of a company voluntary arrangement – an insolvency procedure used by struggling retailers.

The firm blamed changing customer behaviour for the restructure plans. Chairman Frank Slevin said: "The retail industry is undergoing fundamental change and House of Fraser urgently needs to adapt to this fast-changing landscape in order to give it a future and allow it to thrive.

"Our legacy store estate has created an unsustainable cost base, which without restructuring, presents an existential threat to the business."

The closure of the Swindon House of Fraser could hit the town centre hard. The store stretches across two floors of the Brunel Centre and is one of the largest shops in Wharf Green.