Britain's champion female boxer Jane Couch was in Chippenham on Wednesday to open a new hair salon, Chocolate Blonde, at 56a New Road.
Mrs Couch is a friend of manager Cheryl Klukowski-Stevenson who braids her hair before her important boxing matches.
Mrs Klukowski-Stevenson has worked as a hairdresser in Chippenham for five years.
She said: " I needed to build a base for the clientele I've built up. The fact that we are specialists in hair extensions makes us different because it's a really big business."
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