WHAT has been claimed to be the world’s largest emojis have been seen today, in the form of a spectacular giant emoji crop circle in Wiltshire and a 100-foot field painting.
A study launched today of 2,000 Brits by Tesco Mobile found that a smile from a stranger and a stress-free commute is the perfect way to lift commuters’ spirits in the morning.
So, the mobile network set out to wake up the nation with what it hopes are the world’s biggest, record-breaking emojis.
Those flying from Bristol Airport will be surprised with a sensational view of the 100ft emoji crop circle in a field near Chippenham.
The previous record for the world’s largest emoji was set in Singapore in December 2014. The emoji was 15.4m (50ft) high and was displayed on a video wall.
And a 'stealth' team of 25 artists worked through the night so that morning rail commuters were able to get to work with a grin, using 700 litres of paint, a 100-foot tape measure and in a field at Bathford, near Bath.
At 100 feet – or the equivalent of over three double decker buses – the painted emoji can be seen for miles on a clear day and is expected to last for around a month whilst the crop circle emoji can be seen from the skies at up to 10,000 feet and is expected to last three weeks.
Simon Groves, chief marketing officer of Tesco Mobile, said: “The popularity of people expressing themselves via emojis has exploded over the last couple of years.
"We are committed to helping Brits wake up to better, and so, what better way than to create gigantic smiling emojis to make people grin on their commute?
“We wanted to use the traditional awe-inspiring crop circle to give people a morning boost; using a phenomenon that’s centuries old to create something very 2015 for tech-loving Britain.”
The research for Tesco Mobile showed that Brits turn to their mobile phones rather than their partners first thing in the morning to wake them up.
Nearly a fifth - 18% - choose to spend time on their mobile phones when they wake up rather than give their partners a cuddle.
On top of this, half of Brits check their emails before leaving their house in the morning and 20% said using their smartphones in the morning made them more organised.
Psychologist Dr Rob Yeung said: "Unsurprisingly, our study confirms that most of us struggle to get out of bed, but it’s often the small things that help us to feel good and prepare us for the day ahead.
"Many people reported finding the brief social connection of reading about friends and family on social media rewarding.
"A smile from a stranger also helps get many people’s days started well. Perhaps a gigantic smiling emoji may have a similar effect."
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