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SWINDON TOWN: Paolo says watching his team is value for money
SWINDON Town may be amongst the most expensive teams to watch in League One this season, but manager Paolo Di Canio says the Robins still provide value for money.
A survey released by BBC Sport today will reveal that Town offer one of the dearest matchday experiences in the division, with the combined cost of a ticket, a programme, a drink and a burger higher than the majority of the other 23 teams in the third tier.
Considering their relative success on the field over the past 15 months, Swindon’s prices are not totally unjustified.
At £25, the most expensive tickets available at the County Ground are just £1.50 dearer than the equivalent seats at league leaders Tranmere and £4 more than those at rock-bottom Bury.
Meanwhile, the top vantage points at Colchester, at £28, and Bournemouth, at £26, will set back fans of those clubs more than Town supporters.
Throw in a bottle of Coke, a programme and a burger and an adult could fork out as much as £33.60 to attend a game at SN1, but Di Canio has stressed that the small difference in the cost is worth it given the quality on show.
“If we let the fans pay more I will always stand next to the fans but we have to be honest, it means that we produce a better product, a better show and that is a part of marketing,” he said.
“I don’t like speaking about numbers or money because I’m a man for the field but we’re not talking about three or four times more expensive.
“Clubs are very close and maybe two per cent or one per cent in general.
“The drink maybe the cost is no different than a very modern cinema or theatre but this is normal.
“We are the same league but probably in here there is a better product and we proved that since this year.
“Eight times in 10 you know you’re going to go out not just with a victory but with a good show and football that you would say ‘I would spend three pounds more on than go and watch another club’.
“If you want a good product you have to spend a bit more. It’s not a coincidence that at the end of the month the fans love the privilege of watching another Premiership club in here for an official game.
“It means a lot and they see their team on Saturday not at the bottom.
I’m sure the people would join us anyway because they are fanatical fans, they love this club, but we stay fourth in the table with a good chance to stay close there and go home, breath and smile rather than stay at the bottom, lose another game like two years ago.
“In this moment they can come dreaming something positive and you have to pay if you want to do this, not 10 times more but two per cent or three per cent.
“It’s more expensive but I don’t think it’s a big, big problem.”