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Mayday at Arkell’s as brewery launches new beer

A traditional beer in danger of dying out in certain areas of Britain, has been saved' by local brewery, Arkell's.

Arkell's new Maypole Mild, 3.6 abv, is traditional mild ale. Dark in colour, the beer is an easy drinking ale', delicately hopped with English Fuggles from Kingston Bagpuize in Oxfordshire.

According to CAMRA (The Campaign for Real Ale) this traditional style of beer, dating back over 400 hundred years, has unfortunately disappeared from many pubs and is in danger of becoming extinct in certain areas of Britain.

But over the years, Arkell's has won a number of awards for its Mild Ales, and head brewer Don Bracher, is keen to maintain the tradition.

"Mild ale is usually slightly sweeter and distinctly less bitter on the palate and in aroma than more highly hopped bitters. Mild is usually, but not always, darker in colour than bitter, through the use of a higher roast malt or caramel, and is a lovely beer for this time of year," he said.

Maypole Mild will be available throughout the month of May at participating Arkell's pubs and many other free trade houses across the South West.

Historically, Mild ales were the staples in the cellars of beerhouses and taverns across the land. Perfect to drink after a hard day's physical work, but perhaps as a result of lifestyles becoming more sedentary, so the call for mild ales became less.

Recently, however, mild ales are once again becoming more popular and drinkers recognise that their distinct taste and quality, thanks to real ale brewers such as Arkell's.

11:10am Wednesday 7th May 2008

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