A memorial service for businessman Vince Gaiger is to be held next Friday, October 16, at 2.30pm at the church of Our Lady Of The Immaculate Conception, Devizes.
Family of Mr Gaiger, who died on Saturday aged 66, say everyone is welcome to attend but mourners are asked not to wear black.
It is expected hundreds of people will turn our to remember Mr Gaiger, whose father was one of those who founded the Gaiger Bros building firm.
Funeral directors Stuarts hope to erect marquees and relay the service to those who are unable to get a seat inside the church.
The service will be followed by a wake at Devizes Rugby Club in London Road.
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