NEW children’s clothing shop Just Kidding has proved popular with parents in Devizes since opening last month.
The shop, in the former H J Johnson china and gift shop in Maryport Street, sells children’s clothes and shoes along with uniforms for seven different schools in the Devizes area.
Anthony Brown, who runs the shop with business partner and Wiltshire councillor Anna Cuthbert, opened after the closure of Tesco in April.
Mr Brown, who also has a branded uniform shop Red Direct in Swindon, said: “When Tesco shut it was a no brainer.
“The support we have had has been great and on our first day open we were heaving. We already have 700 likes on Facebook and 200 people signed up with loyalty cards.”
Mr Brown said that Just Kidding is not a boutique but rather a great quality and sensibly priced clothes shop for children.
As well as clothes for boys and girls aged up to 13 Just Kidding has school uniforms up to the age of 16. Branded uniforms are also available for Wansdyke, Bishops Cannings, St Barnabas, Nursteed, Rowde, Five Lanes and the Devizes School skirt.