PEOPLE in Chippenham are being encouraged to recycle their Christmas cards now that the festive period has finished rather than throw them away.

Sainsbury’s on Bath Road are providing an in store Christmas card recycling service to support the Forest Stewardship Council UK (FSC UK) in their bid to protect the world’s forests.

Collection boxes will be in more than 1,000 Sainsbury’s stores across the country until January 9, and customers online can also have their cards collected from their homes.

Sainsbury’s will make a donation based on the volume collected in its stores and last year, customers donated 98 tonnes resulting in a donation of more than £15,000 to FSC UK.

Sainsbury’s Chippenham store manager Val Atwill said: “We’ve always had a brilliant response from customers and we hope to collect even more cards this year.

“The recycling initiative is a great way to support the invaluable work of the FSC and help customers to tackle Christmas waste and put it to positive use.”