A CHIPPENHAM charity shop is supporting a national campaign to claim the millions of pounds lost each year through the poor take-up of Gift Aid.

The new Barnardo’s store in Lodge Road, Pewsham, has estimated an income of more than £6,000 from the national scheme this year, in the form of a tax-back sum paid directly to the charity.

If every local donor signed up, the charity could boost this sum to £20,000.

Shop manager Jesse Gatty said: “Our Missing Millions appeal is about making every penny of each donation count.Some people don’t understand how simple it is to sign up to Gift Aid and what an important difference it can make to our work, without costing them a penny.”

Donors need to be UK taxpayers and sign a declaration form confirming their full name and address.