VisitWiltshire launches a new national marketing campaign today with its ‘Made of England’ campaign highlighting Wiltshire as the England you love in one county.

The campaign highlights bustling market towns, timeless monuments, ancient landscape, country inns, contemporary luxury, accommodation and local food and drink.

It aims to attract 3,000 additional staying visitors and generate in excess of £700,000 in additional visitor spending.

‘Made of England’ is the latest initiative by VisitWiltshire designed to promote the county as a ‘timeless’ destination for visitors.

Marketing activity includes a range of digital, social media, print and PR.

There are campaign leaflets with targeted distribution in London plus regional distribution in Hampshire, Somerset, Dorset, Cotswold & Oxfordshire Life magazines. Digital display adverts will be shown on relevant websites, targeting consumers with interests in food and drink, independent shopping, arts and culture, history and heritage.

VisitWiltshire is communicating with over 56,000 consumers via an e-newsletter. There will be extensive social media engagement including two competitions, one to win a short break to Wiltshire and a photography competition on Instagram.

In addition, a Facebook campaign is being launched with a new Made of England video.

Fiona Errington, marketing manager, says: "We are delighted to have received support from a variety of partners for this campaign.

"It’s a great time for businesses to be promoting themselves, encouraging visitors to the county in the shoulder months when it’s full of autumnal colours and filling accommodation gaps prior to the Christmas rush!

“Twelve product partners are taking part, with English Heritage as the lead sponsor. There are typical English market towns such as Corsham and Chippenham, rural accommodation and dining at Troutbeck Guest House and The Red Lion Freehouse as well as autumnal days out from the National Trust.

"There is also a range of Salisbury partners including support from Salisbury BID and Salisbury Cathedral & Magna Carta and a choice of accommodation, food and drink and attractions.” 

VisitWiltshire is a private sector membership organisation representing over 600 partners. VisitWiltshire’s priority is to grow the county's visitor economy by raising awareness of the destination and generating additional tourism visits and spend.

Wiltshire's visitor economy currently generates an estimated £1.5billion and supports over 28,000 jobs.

For further information, to enter the competition and to download the campaign leaflet visit www.visitwiltshire.co.uk/ideas-and-inspiration/time-for-wiltshire