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  • "A double take? It's quite clearly attached to a crane. Not in flight, not nearly, not ever. Slow news day and a bit of free advertising I guess."
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Marlborough drivers taken aback by flying Fiat

12:46pm Tuesday 19th June 2012 in News

Nick Dow with the flying Fiat Nick Dow with the flying Fiat

Drivers passing through Marlborough’s London Road yesterday at about 6pm were amazed to see what appeared to be a flying Fiat 500.

As wonderful as these economy cars might be, vertical takeoff is not one of their attributes and this was a sales stunt by TH White Ltd which has added Fiat to the list of cars it sells.

Divisional director Nick Dow said TH White has taken over a Swindon Fiat dealership and what better way to advertise this new line but by hoisting a Fiat 500 high above one of the company’s trucks.

TH White has a number of divisions as well as its agricultural machinery and repairs dealership and its Country Store in Marlborough where the flying Fiat forced passing motorists to do a double take.

The company’s motto is “In more fields than you imagine” .....clearly, now, in the sky as well.

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