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Well worth a try for Chippenham

Trader Bob Perks hopes the old Woolies store in Chippenham High Street could re-open under a new name Trader Bob Perks hopes the old Woolies store in Chippenham High Street could re-open under a new name

Would-be entrepreneur David Day has launched a one-man campaign to get the former Woolworth’s store in Chippenham High Street re-opened.

Mr Day, 39, from Studley, is drawing up a business plan similar to that of Claire Robertson, who opened the Dorchester branch in Dorset as Wellworths earlier this year.

If successful, and he manages to secure the £190,000 annual rent, Mr Day is also proposing to re-hire the Woolies employees who were made redundant.

He said: “I, like everybody else, grew up with your local Woolworths store down the road and loved going in to buy the pic’n’mix and to browse the shelves.

“I thought it was terrible that more wasn’t done to save what was a small piece of Britain.

“I feel that Chippenham town centre is a bit lost without its Woolworth store.

“I know the shop couldn’t be named Woolworth’s, as it is now an online company, which is great, but people want their old favourite shop at the heart of the town.

“This is a dream of mine along the same line as the lady in Dorset, Claire Robertson, who re-opened her store as Wellworths.

“I was hoping to attract a financial backer to enable me to get the project off the ground, as I have not got the sort of money required to realise this dream.

Mr Day has written to Mrs Robertson in a bid to get her on board with setting up the store.

Mr Day has also approached Eagle One Retail, which owns the Emery Gate Shopping Centre, where the former store is based, and has been told by them the lease for the building is £190,000 per year.

A spokesman for Eagle One confirmed they had received interest in the shopping unit and were waiting for further information.

Mr Day wants to sell the traditional goods found in the old Woolworths stores.

He is hoping that with the right financial backing he could manage the project and bring back the former employees.

He will also be putting money into the project.

Mr Day has worked in care homes in and around Chippenham for 20 years and wants to bring something back to the community.

Vice-president of the Chippenham Chamber of Commerce Bob Perks said they supported the idea.

He said: “We feel very positive about this and any support we can give to the project we will.

“Woolworth’s left a big hole when it went and if this business would be in the same vein it would be supported by all I think.

“We are keen to meet with the man behind this and discuss the possibilities.”

Comments(3)

ChippenhamBorn&Bred says...
11:33am Fri 14 Aug 09

I wish Mr Day luck with this, however Woolworths was popular when there were far less shops on the high-street and online shopping barely existed. I can't think of a single thing that you could get in Woolworths that you couldn't get a bigger choice and a better price in another shop on Chippenham high street, Woolworths ended up being a jack-of-all-trades shop.

blueboy1 says...
2:48pm Fri 14 Aug 09

Woolworths was the place to go when you were stuck, you forget this and you forgot that, never mind I will just pop into woolies. and Christmas we all joined the queue to buy CDs... kids pulling your arm for pick and mix, lottery tickets, quilts, pillows, masonry drill, kids clothes, nans clothes..

Yes Woolworths is well and truly missed. forget the Mobile phone shops in the town. another wooliesalike shop please

Bosalls says...
3:15pm Tue 18 Aug 09

Woolies is missed but mainly for two of its brands ; Ladybird clothing & Chad Valley toys.

It was a jack-of-all-trades shop that relied a lot on browsers impulse buying(you didn't realise you needed it till you saw it!!). That is the reason that I don't think the online reincarnation of Woolworths will do well. If you need to buy online & wait for delivery, most of the time you will choose another outlet in preference.

Wilkinsons sells pick 'n' mix and a whole load of other things Woollies sold in another prominent part of the High Street.

I hate to be a harbinger of doom, but I'm not convinced what it can offer at a competitive price.

Let's not forget either that the rent is only a small part of the outgoings that will be required to set this up. The shopfittings were stripped when Woollies closed and would need to be replaced, insurance,utilities,
stock not to mention staffing costs!

Good Luck!

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