THE British Heart Foundation is calling upon its shoppers to take part in a World Record attempt as help fund life-saving research.

The charity is attempting to break the world record for the longest chain of paper hearts, which currently stands at 8,525, by asking shoppers to display their personal messages on a note ahead of Valentines Day.

Allison Swaine-Hughes, retail operations director at the BHF, said: “Heart and circulatory disease is one of the UK’s biggest killers and bringing messages of love, support and hope together from people all across the country, shows we are all standing united against these devastating conditions.

“BHF research has helped halve death rates from heart and circulatory disease over the past 50 years but there is still a long way to go. Through the public’s generosity the BHF will fund half a billion pounds of new research by 2020.

“So visit your local BHF shop today, make a donation and write a message to take part in the World Record. You’ll be sharing the love and saving lives in the process.”