IRISH charmer Terry Wogan had the people of Devizes eating out of his hand when he and London cabbie Mason McQueen spent the day in town for the new show Terry & Mason's Great Food Trip.

The show was aired on BBC Two on Tuesday evening and his showcase of the town is likely to help boost tourism.

Margaret Bryant, chairman of Devizes Festival, said: "He has helped put Devizes on the map."

His first stop was The Bear Hotel for breakfast followed by a lesson on how to make traditional Devizes Cheesecake from Giovanni Campanella at Dolcipani bakery.

He was then off to see how traditional Wiltshire ham and bacon is cured at Sandridge Farm, Bromham, before hitching a ride on a narrow boat as it navigated the Caen Hill flight of locks and during a visit to Devizes Market he met traditional cheesemaker Ceri Cryer, of Brinkworth Diary.

There was just time to pop in to the Black Swan to see how Devizes pie was made under the instruction of Florence Chapman, who admitted she got the recipe from the internet and it was not usually on the pub's menu.

Wogan told viewers: "Devizes is a fantastic little market town."