Grandmother Doreen Avery, 80, became the first customer at Devizes’ new tattoo parlour at lunchtime today.

Mrs Avery of Longcroft Avenue, Devizes, had a sea horse inked on her left arm by tattoo artist Tom Swift at his shop Mr Swift Tattoos in Northgate Street.

Mr Swift will open properly to paying customers tomorrow after being given a licence by Wiltshire Council.

Mrs Avery said: “I love sea horses and when I saw Tom working on his shop I told him I wanted one. He thought I was joking but I really meant it. The tattooing doesn’t hurt at all.”