Wiltshire Air Ambulance will receive a major financial boost by linking up with Hills Waste Solutions and Devizes Textiles.

The two companies have agreed to make a £25 donation to the charity for every tonne of textiles (such as clothes and shoes) recycled through household recycling centres, black box kerbside collections and at mini recycling sites operated by Hills and Devizes Textiles across the county.

Steve Burns, divisional director for Hills Waste Solutions, said: “Last year Wiltshire residents recycled nearly 1,000 tonnes of textiles and if we do the same again this year it will mean a fantastic £25,000 boost for Wiltshire Air Ambulance. However, I am confident that people will take up the challenge to recycle more and support this life saving charity.”

Danny Williamson from Devizes Textiles, who already operate 90 mini textile recycling sites to raise money for Wiltshire Air Ambulance, said: “This is a really worthwhile project to help raise further funds for the air ambulance and what better way can you do it.

“We can help generate a much-needed regular and reliable income, as well as having the extra benefit of recycling and reducing waste.”

Cheryl Johnson, Wiltshire Air Ambulance’s head of fundraising and development, said: “Not only will this green scheme generate much needed funds for the air ambulance, but with support of the people of Wiltshire, it will help produce an important regular income for the charity and our life saving work. We are extremely grateful to Hills Waste Solutions and Devizes Textiles Ltd for their very generous support and getting this scheme up and running.”

A full list of the participating household recycling centres and other recycling points operated by Hills can be found at www.recycleforwiltshire.com and the full list of Devizes Textiles mini textile recycling bank locations can be found at www.wilshireairambulance.co.uk/support-us/textile-recycling