VisitWiltshire will this week host the Group Travel Organiser’s Association (GTOA) annual conference at the Hilton Hotel, Swindon.

The Annual Showcase Exhibition & AGM Weekend, to be held from Friday to Sunday, will showcase Wiltshire to a national network of 200 of the UK’s most influential group travel organisers, coach companies and tour operators.

Attendees will be able to meet up to 20 VisitWiltshire tourism partners and local businesses at a Meet the Trade event on the Saturday, as well as having the opportunity to attend one of five planned familiarisation trips – taking in attractions across Wiltshire – to learn more about the county first hand.

With GTOA being one of the leading group operator associations in the country, the event is the first time Wiltshire has secured a travel trade conference of this size and stature, and is a result of VisitWiltshire’s ongoing commitment to establishing the county as a premier destination for group travel.