A toy exchange at Argos collected more than £560,000 worth of toys for Barnardo’s to give disadvantaged children a better Christmas.
The second-hand toys were donated to Barnardo’s across the country, including the new branch at Lodge Road in Pewsham, Chippenham.
During the six-week campaign with Argos, donations to Barnardo’s in the southwest alone rose by 3,200 bags.
Gerard Cousins, Barnardo’s director of retail and trading, said: “This is the second year of the partnership and we are delighted that the Argos Toy Exchange has again proved to be such a success, particularly in such a challenging climate.
“Christmas is one of our busiest times, so it was a real festive bonus to receive this substantial boost to our stock.
“Donations are absolutely essential to keep our stores trading. All profits from selling these toys are plough directly into our work with vulnerable and disadvantaged children.”
The Toy Exchange encouraged Argos customers to donate their pre-loved toys and rewarded donors with a voucher giving £5 off a £35 spend on toys at Argos.
The Barnardo’s charity manages Sure Start children’s centres in Corsham and Calne and Redland Nursery in Chippenham.