Wiltshire Museum boss David Dawson believes the new Stonehenge Visitor Centre will benefit the museum and vice-versa.
The museum, based in Devizes, recently opened new Prehistoric Wiltshire galleries which have helped to draw more visitors, but is also making sure Devizes has a high profile at the new Stonehenge Visitor Centre.
The museum is lending some 50 objects, including gold treasures, to the centre and they will be seen by the million visitors that go to Stonehenge each year.
English Heritage is encouraging people to visit the rest of Wiltshire, and especially to see the Prehistoric galleries at Wiltshire Museum.
VisitWiltshire and the Devizes Area Tourism Partnership are working hard to encourage more groups to visit Devizes to support the economy of the town.
Museum director Mr Dawson said: “Since our new galleries opened we have more than tripled the number of visitors, and we look forward to welcoming more people who are visiting Stonehenge to come and see the gold treasures that we have just put on display from the time of Stonehenge.”