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Devizes star of reality show hopes for own apprentice
4:00pm Thursday 3rd October 2013 in News
The Apprentice finalist Jade Nash has been inspired to take on an apprentice for her own business after seeing the benefits firsthand.
Miss Nash, 31, of Devizes, was fired by Lord Alan Sugar on the BBC One show last year after her idea for the £250,000 prize to create the UK’s largest telemarketing call centre failed to impress.
She now owns digital marketing business Choose Leads and works from home in Devizes while still travelling to London for meetings. Her parents Allan and Lesley Nash run the Bell Inn caravan park at Lydeway.
She said: “The Apprentice was good for building leadership skills and learning to work with people and adapting to different people.
“I would like to get an apprentice for next year. I don’t think there is anything better than on-the-job learning. Because you are in the industry straight away, you are meeting people and networking, which is really beneficial.”
The businesswoman, who attended South Wilts Grammar School in Salisbury before moving to London at 18 to study graphic design and business studies at the University of Luton, was praised by Lord Alan Sugar on the show for her work ethic.
She said: “I think apprenticeships are a good learning opportunity. I don’t think I would have been in any worse position if I had not gone to university. If I take on a junior there is no reason why I would have needed them to go to university.”
She inspired winners at Wiltshire College’s Apprentice-ship Awards last Wednesday by showing them how she recovered from knockbacks to go on and achieve her dream of owning her own business.
She said: “Although I already had contacts, it has been a lot harder than I thought. It is hard because when you are writing a business plan, it changes.”
n In Business: page 34
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