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Virtual cash to help feed any in need
1:30pm Thursday 19th September 2013 in News
THIS year, instead of collecting tins and packets, Budgens in Marlborough is encouraging shoppers to get involved with its first virtual harvest.
Instead of accepting the traditional canned food donations, shoppers will be able to donate money by scanning in the store’s £1 coupons available at the the checkout.
The scheme is running until October 6 and the money raised will be used to provide fresh fruit and vegetables, hand-delivered from the store to the Devizes Food Bank.
Store franchise owner Nick Fraser said: “I believe that the true harvest festival is all about fresh food, therefore I wanted to make it easy for our local shoppers to donate.
“By having the collection in store it also helps to raise awareness of our local food bank, which is always looking for donations to feed hungry families.
“Collecting virtual money in store, which will be turned into a fruit and vegetable package, brings the harvest up to date with the 21st century and makes the process of donating easy for everyone involved.”
Alan Beamish, from Devizes Food Bank, said: “Every year harvest-time becomes further and further removed from our lives, with many of the younger generations not knowing what it stands for.
“Thanks to forward-thinking Budgens retailers, the harvest festival has been brought up to date to the 21st century, allowing local people to donate useful food to our cause.”
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