Wiltshire schools support competition with visibility message

First published in News

Children from Wiltshire’s primary schools will have their work displayed at County Hall this month as part of the Be Bright, Be Seen campaign.

Following last year’s successful campaign, Wiltshire Council has again run a colouring competition for pupils in years one to six.

The children were invited to design and colour-in their ideas for clothing which will help them be seen more clearly. This highlights just how important it is to be visible during the dark mornings and nights.

The council received more than 500 entries - each participating school sent in two winning entries from each class and these will receive a small prize.

A selection of the winning posters will be displayed in the atrium at County Hall, Trowbridge, from December 17 and over the Christmas period.

Each year the council’s road safety messages reach 15,000 children with Walk Safe, its own child pedestrian education programme and a further 5,000 through Bikeability cycle training.

Judith Billingham, Wiltshire’s road safety manager, said: "This competition is a fun way to remind children that wearing something reflective, bright or fluorescent is important now the clocks have gone back and daylight hours have shortened.

“It is more important than ever to emphasise personal safety to parents, schools and children when walking, scootering and cycling in the winter months.”

Be Bright, Be Seen is part of the Tales of the Road campaign run by the Department of Transport to promote road safety messages to children of all ages.

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