Calne residents are invited to take part in three consultations on the future of the town centre.
The town council has begun steps to create a masterplan following a recent study which identified the need for one.
It is hoped it would help to improve culture, entertainment and night-time business in the town.
Planners will also look at local employment and how to encourage tourism.
The first consultation is on Wednesday, January 16, from 7-9pm, with a walking tour of key sites the next day, from 10am to 4pm, while on Saturday, January 19, from 10am to 4pm, there will be a workshop looking at renewable energy opportunities.
To attend a meeting, call (01249) 814000.