Mother-of-three Siobhan Beauchamp will cause a festive furore when she goes on the twice daily school run in Ramsbury next week.
Mrs Beauchamp, 41, will be decked out as Father Christmas – or rather Santa Mum – while dropping off and later picking up her nine-year-old daughter Daisy.
But instead of carrying a sack full of toys she will be lugging a bucket to collect cash for the Prospect Hospice, which supports terminally ill people and their families.
Mrs Beauchamp, whose other children are Lauren, 15, and Gemma, 13, said: “I often donate to charity but this year I thought I’d actually get out and do something for a good cause.”
She felt the Prospect, which has a shop in High Street, Marlbor-ough, was an important charity which played a key role in the community: “My friend’s mother had cancer. The Prospect looked after her and they were amazing.”
Mrs Beauchamp will also be donning her Santa regalia while at work at equestrian specialists Propress Equine, in Shefford Woodlands, near Hungerford.
Her aim is to collect cash at Ramsbury, Aldbourne, Hunger-ford and, if she’s got time, surrounding villages.
Mrs Beauchamp, whose husband Alistair, 39, is backing her charity escapade, is one of several Mother and Father Christmases collecting for the Prospect in Wiltshire on December 7.
She is hoping to replicate the success of her previous charity effort eight years ago when she persuaded people to part with their beloved teddy bears following the Indian Ocean tsunami.
She collected 199 teddies for youngsters hit by the 2004 tragedy which were flown to disaster zones from RAF Lyneham.
The Prospect, meanwhile, is calling on other would-be Father – and Mother – Christmases to join Mrs Beauchamp on December 7.
Head of fundraising Sheryl Crouch said: “We are asking people to register, which costs £5. We then provide the Santa suit which they can keep, and a collection bucket.
“From there, our Santas make their own arrangements to collect where they can.”
To register for Prospect Hospice’s Santa Collection Day, call the fundraising team on (01793) 816161 or email fundraising@firstname.lastname@example.org